Search Engine Optimisation, otherwise known as SEO, is an area of ambiguity for most businesses. To simplify it down, SEO focuses on three components: technical, on-page and off-page optimisations. What does this actually mean?  Technical SEO: This component refers to the indexing and crawling of y...

At times, these two terms are used synonymously, while other times they’re pitted against each other as if one strategy is objectively better than the other. Well, they’re not synonyms, nor are they opposing business models; offshoring and outsourcing are two distinct but related terms. Outsourc...

As of 2014, more than 81% of consumers conduct online research before making a major purchase. This puts websites in a position of incredible influence, that is of course, if they’re well designed; and the best web design strategies are quite difficult to pin down. According to Adobe, 59% of consu...

With over one billion users under its belt, Youtube has essentially captivated one-third of the internet. But the world’s second-largest search engine isn’t stopping there; with local versions in more than 88 countries, and with 76 different language options in its UI, Youtube has the capacity t...