User Experience (UX) design is the process of creating relevant and meaningful journeys through your products. No longer are consumers swayed by ‘bells and whistles’, but are focused on the experience they have with a brand throughout their platforms. Below covers the basics of UX and everythin...

It’s no secret that social media channels are strong in building a sense of community within your market. Amongst these many channels is Instagram, which focuses on visual imagery to broadcast products, personal lifestyles, services and more. But how is Instagram contributing to your business? Or ...

Techopedia defines BPO as “contracting of non-primary business activities and functions to a third-party provider”. This is a concise and simple way to explain what Business Process Outsourcing entails. Following an explanation, comes the questions such as; What should I be outsourcing? What are...

LinkedIn is an incredibly valuable channel, particularly for B2B organisations. This is where the decision-makers, business owners and C-suite reside. By having a strong organic and paid presence on LinkedIn, you’re more likely to draw in qualified leads to your business. Below are 3 ways you coul...

Firstly, it’s important to define what we mean by company culture. This should be defined as how you treat your employees, the values you promote internally and the impact you have to make your team’s work-life better.  Heading into 2020, there has been a focus on how businesses treat their sta...

Data, data, data! No doubt, you have heard this buzzword echoing around every industry. Some may consider it a trend, but data has fueled business decisions and marketing initiatives from day dot. The question is, how could you be using data to feed into every aspect of your business? Below are 6 si...

Facebook, although controversial, still tends to be a platform where our users are actively engaged. So, how do we as business owners use this social media network to our advantage? There are a number of ‘typical’ actions to take, such as: Actively engaging with your community  Running brand aw...

Business-to-Business (B2B) organisations have the opportunity to use unique and tailored approaches for digital marketing. Generally, the digital actions of B2B companies are more intentional and are designed to have longer-lasting effects. Below are 5 tips we believe companies should be utilising i...

Search Engine Optimisation, otherwise known as SEO, is an area of ambiguity for most businesses. To simplify it down, SEO focuses on three components: technical, on-page and off-page optimisations. What does this actually mean?  Technical SEO: This component refers to the indexing and crawling of y...